Stop guessing.
Start ranking.
Start ranking.
Why your website isn't showing up on Google — and the 3 fixes that work.
Marketing that helps growBrisbane small businesses.
Human-led. AI-amplified.
Small businesses have never had more leverage. AI has fundamentally changed what's possible — for your marketing, your visibility, and your ability to compete with businesses twice your size. We bring the strategy, the experience, and the AI tools to make the most of it.
AI will get you 50% of the way.
The strategy, the experience, and the deep understanding of your business — that's the part that makes the difference.
Sound familiar?
These are the most common things we hear from Brisbane business owners. If any of them land, you're in the right place.
- A brand that looks different everywhere
- A website that isn't converting
- Random posting without a plan
- Overwhelm dealing with different agencies
- Watching competitors get found on Google and AI tools — while you stay invisible
- Knowing you should be doing more with AI, but not sure where to start
What we offer
Everything your growing
Everything your growing
Brisbane business needs, in one place.
Whether you're starting from scratch or ready to scale, there's a right place to begin. Every service is strategy-led and built around what your business actually needs.
Digital Roadmap
Start hereThe perfect starting point. A client brief, SEO audit, and 6-month marketing strategy — all in one session. Walk away knowing exactly what to do next.
Branding
Brand strategy and identity that reflects where your business is going — not just where it's been.
Websites
Strategy-led website design and build. Optimised for search, built to convert — so your site works as hard as you do.
Monthly Marketing
Ongoing strategy and execution. Social content, email, SEO, and analytics — AI amplified and managed every month.
Your brand
Built from the ground up
From strategy to guidelines — the same process we run for every client we work with.
Brand Guidelines · Version 1.0 · 2026
The
Mino.ai
Brand System
Marketing that grows Brisbane small businesses. Human-led, AI-amplified.
01 · The Logo
The Mino.ai logo has two forms: the horizontal mark (icon + "mino" wordmark) for general use, and the circle badge for compact or social contexts.
The reversed logo (on any dark background) is always full white. Minimum size: 80px wide digital, 25mm print.
On White
Circle Badge
Reversed
01 · The Logo
Usage rules
✓ Do
Use the approved SVG files at all times
Use on white, off-white, black, or deep purple backgrounds
Always use the full white logo on any dark background
Maintain clear space equal to the cap-height of "M"
Use the full logo (mark + wordmark) wherever possible
Scale proportionally from the original vector file
✕ Don't
Don't stretch, skew, rotate, or crop the logo
Don't change the logo colours manually
Don't use the gradient icon on mid-tone backgrounds
Don't place the logo on busy photographs
Don't add drop shadows, outlines, or glows
Don't use at smaller than 80px wide on digital output
Clear space
Clear space
Minimum clear space — maintain a zone equal to the cap-height of the "M" in the wordmark on all sides.
02 · Colour
The Mino.ai colour system
Three primary brand colours, always used with intention. Periwinkle Blue is the anchor. Electric Purple is the primary dark accent. Electric Yellow is used sparingly as a highlight only.
Black and gradient are secondary. The brand gradient appears on the icon mark only.
Periwinkle Blue
#6f85f0RGB 111 · 133 · 240
Electric Purple
#422cebRGB 66 · 44 · 235
Electric Yellow
#ffdf30RGB 255 · 223 · 48
Black
#000000RGB 0 · 0 · 0
Brand Gradient
Blue → Purple → Black135deg · Icon only
03 · Typography
Poppins — our brand typeface
Poppins is a geometric sans-serif with a distinctive round single-story 'a'. Warm, modern, and highly legible. Available free via Google Fonts.
Never use decorative, serif, or condensed fonts in branded materials. Minimum body size: 14px digital, 10pt print.
Poppins — Regular to Black
Human-led marketing,
amplified by AI.
amplified by AI.
A B C D E F G H I J K L M N O P Q R S T U V W X Y Z
a b c d e f g h i j k l m n o p q r s t u v w x y z 0 1 2 3 4 5 6 7 8 9
a b c d e f g h i j k l m n o p q r s t u v w x y z 0 1 2 3 4 5 6 7 8 9
Poppins
Display
Heading
800 / 26–48px
Heading 1
Section Title
700 / 20–28px
Body
The quick brown fox jumps over the lazy dog.
400 / 13–16px
Label
Overline / Tag
700 / 9–10px
04 · Brand in Use
Collateral & communications
Brand applied across key touchpoints: business card, email signature, and digital presence. Consistency across these assets builds recognition and trust.
Business card: 90mm × 55mm, 400gsm uncoated. Email signature: PNG export at 2x for retina screens.
Business Card
Sarah Rail
Founder & Lead Strategist
hello@mino.ai
www.mino.ai
Brisbane, QLD
www.mino.ai
Brisbane, QLD
"Marketing that grows Brisbane small businesses. Human-led, AI-amplified."
mino.ai
Email Signature
Hi James, great to connect at the property expo last week.
SR
Sarah Rail
Founder & Lead Strategist
Mino.ai
hello@mino.ai · www.mino.ai
04 · Brand in Use
Digital & document
Consistent brand application across social media and branded documents. The Instagram/LinkedIn header uses the purple-to-black gradient.
Instagram: 1080 × 1080px posts. LinkedIn banner: 1584 × 396px. Document header: A4, black with white reversed logo.
Instagram / LinkedIn Profile
Branded Document Header
Client Report
Digital Roadmap — [Client Name]
Prepared February 2026 · www.mino.ai
05 · Social Media
Instagram in use
The brand translates directly to social media. Posts use the gradient background (blue to purple to black) or Electric Yellow as a content background.
The Mino.ai logo always appears reversed (full white) on dark gradient posts.
Handle: @mino.ai
Post format: 1:1 square
Typography: Poppins Bold/ExtraBold
Post format: 1:1 square
Typography: Poppins Bold/ExtraBold
9:41
mino.ai
Brisbane, QLD
Marketing Tip
847 likes
mino.ai Most businesses don't have an SEO problem. They have a clarity problem.
9:41
mino.ai
Brisbane, QLD
Client Win
From invisible
to page one.
to page one.
How we helped a Brisbane property developer triple their organic search traffic.
1,204 likes
mino.ai Property and construction marketing is our lane. Let's talk.
The leverage shift
Small businesses have never been better placed to compete.
For years, consistent marketing meant big budgets, big teams, and big agencies. That's changed. AI has made the tools that once required a full marketing department accessible to any business with the right strategy behind them.
Compete at a level that wasn't possible before
Content, strategy, and research that used to take a week now takes a day. You can show up consistently across every channel — without a full team behind you.
Smarter strategy, not just more output
AI helps us research your competitors, identify the content gaps they're missing, and find the opportunities that manual research would take months to surface.
Visible on Google and AI search
Your future clients aren't just Googling anymore — they're asking ChatGPT, Perplexity, and AI Overviews. We help you show up in all of them.
This is the most exciting shift in small business marketing in a generation — and we're right at the start of it.
FAQs
Common questions
If you're wondering whether we're the right fit, these answers should help. And if something's not covered here, just ask.
-
Significantly — and for the better. AI has made the tools that once required a full marketing team available to any small business with the right strategy behind them. Content creation, competitive research, SEO, and search visibility have all changed. The businesses winning right now are the ones using AI well — with a real human strategy driving it. That's exactly what we offer.
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It means your marketing moves faster, goes further, and reaches more places — without the cost of a large agency. Blog posts, social content, email newsletters, competitor research, and SEO — all produced and managed at a quality and consistency that would have required a full team two years ago. Everything is still strategic, personal, and tailored to you. The AI amplifies the work. The thinking is still human.
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No account managers, no being passed around. Every strategy, every piece of content, every monthly report comes backed by deep industry expertise. And because AI is built into the process, the pace and scale of output goes well beyond what a traditional agency delivers for the same investment.
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Primarily service-based businesses across Brisbane — including property developers, construction companies, professional services, and trades. If you deliver a high-quality service and want your digital presence to reflect that, we're probably a great fit. Book a free discovery call and we'll know within 30 minutes.
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Book a free 30-minute discovery call and we'll figure out the best place together. If you want a structured starting point, the Digital Roadmap is a one-off session that gives you a full SEO audit, client brief, and 6-month marketing strategy for $750 — so you walk away knowing exactly what to do, whether you work with us or not.
Get in touch Let's talk about
Let's talk about
your business.
Book a call
Whether you're ready to get started or just want to understand what's possible — we'd love to have a conversation. No pressure, no hard sell.
Book a Free Discovery Call